10 Rules for social media marketing need keeping in mind

Business words nowadays prone to social trend. Thus, leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

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There are 10 rules in social media marketing that you need to keep in my to benefit from this channels.

1. Patience

Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

2. Reciprocity

You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others. 

3. Quality

Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. Acknowledgment

You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

5. Compounding

If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. Focus

It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

7. Value

If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouthmarketing for your business.

8. Listening

Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

9. Accessibility

Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. Influence

Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

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Solutions to your online marketing strategy

Are you running a business and don’t know how to promote your business in local market? Here  are 6 solution to your online marketing strategy

Try: Magento Store Locator Extension

1.Optimize your website

Your website is your virtual storefront. It needs to be remodeled from time to time to make it fresh to the client. It needs to be simple to understand, but offer assistance with the most complex concerns. It should be search engine ready and be loaded with valuable content. It has got to be accessible by mobile devices of all sorts. If you can’t go through your website and find all these elements, neither can your customers.

2. Create great content

Publishing high-quality content like blogs, photos, videos, and infographics is a very effective way to draw consumers to your website. Of course, not all content is created equal. Remember, if you can’t get some value out of your own content, your prospects are going to have a hard time as well.

3. Invest in paid advertising 

While organic outreach efforts can be a powerful and low-cost method for reaching consumers, paid advertising is still one of the most direct methods for your local marketing to reach your optimal consumer segments. Just be sure to not send traffic to a generic homepage. You want to create a specific landing page that highlights the service or product you’re selling

4. . Increase face-to-face interactions

By getting out into the community, you are giving your business a face for clients to relate to. They want to do business with someone who they trust and like. Make your visits have the most memorable impact they can by letting prospects meet the “boss.” Then, make an effort to continue to follow up and foster these new relationships.

5. Earn customer reviews

Customer reviews are by far one of the most powerful ways that you can turn leads into paying customers. Encourage all of your existing customers to post a comment or review of how they enjoyed your product or service. Not only will this improve your business’ reputation, but it can also boost your local SEO.

6. Make PR connections

One of the best ways to boost your organic marketing is to befriend the local business writers and publication editors. This way you can be the go-to resource whenever journalists need to speak to a local expert. These publications reach thousands of readers in your area and are a good way to spark word-of-mouth advertising.
You can also implement this same type of public relations through your social media outlets. Consider offering something as simple as an exclusive discount or bundle to anyone who shares your message with their connections.

What makes your website fail ?

All companies try hard to run a successful online business. No one create a website with a hope of its failure. However, too many companies have failed and have made the same mistakes. So, what makes your website fail? Keep reading and figure out how to avoid making these mistakes.

#1. Field of Dreams" Marketing Strategy"

If you build it, they won't come -- until they hear about it.  A new business, especially, will need to devote at roughly half of it's resources -- be it time, labor, or dollars -- to building a customer base.  It is still all too common for new online initiatives to spend all their resources on building the product -- leading to a collapse at the "second-round funding" stage.

#2. Segmentation and Targeting

The online world is all about targeting well-defined, niche audiences.  However, some niches are easier to target than others.  Companies need to know how to define their potential customers with precision.

#3. Weak Offer

What benefits will a customer receive from your business?  Are they unique benefits?  Do the benefits of doing business with you justify the risk of trying your products or services?  It is a amazing how many companies have difficulty articulating the reasons why anyone should become a customer.  Give your customers an "offer they can't refuse"

#4. Complicated Offer 

Just as common a mistake as the Weak Offer is the Complicated Offer.  Many companies go overboard in creating a virtual "courtroom brief" as to why customers should do business with their company.  Offers need to be as simple as they are strong.

#5. Pricing & Packaging

Most often, pricing and packaging are two sides of the same coin.  Companies often ask buyers to buy too much, or too comprehensive a package.  Less often, but also quite common, many companies actually undersell themselves.  Successful companies identify their sweet spot.

#6. No Metrics

There are more ways to measure the dynamics and performance of an online business than any other kind.  Yet, it is still amazing how many companies do not collect and track this data -- and even more common is a lack of proper interpretation.

#7. Metrics Run-Amok

The flip side of the the metrics issue, is that many companies base all their decisions on the numbers.  In nearly every case, this leads to "analysis paralysis".  Creativity, imagination, contrarian thinking are all necessary for success.

#8. Speed Kills

Online businesses love to proclaim how fast they move, especially compared to landed businesses.  However, speed is not a virtue unto itself, but part of an interrelated set of business dynamics.  Best described by the sign on the wall of the mechanic's shop:  

"Good, Fast, Cheap -- Pick Any Two".

#9. Inside-Out Thinking

The big trap common to all businesses is the failure to understand and listen to customers.  The most important voice at any company meeting is the voice of the people not present -- your customers.

#10. Fear of Testing

Many companies equate testing with weakness.  People like to believe that strong, successful companies know all the answers in advance.  The truth is that every successful company continually tests itself and its assumptions.  In marketing, this means that at least 10-20% of the budget should be continuously spent on testing.

Magento Store Locator extension - Features and Demo

The Magento Store Locator  extension is an amazing tool for merchants who have physical locations of retailers. The module gives you a help in adding store addresses to the website and navigating visitors to the required one.

Product Page

You can create as many locations as you need - they will be displayed in a pleasant vertical presentation on a separate page. Just specify the address of your store and see how it will be automatically detected on the map. Let your customers easily find the page with addresses by adding store locations url to the top Magento links. Customers get to know all existed locations on the map and view the detailed information about them by clicking the store icon.

See details about Magento Store Locator extension here: http://magentostorelocator.net/

Features:

* Quick store location defining
The extension allows administrator to set up store location by the following data: country, city, and address. If the information is given, the location of the shop will be automatically detected on the map. Moreover, some additional store parameters such as telephone, postal/zip code, and region can be specified too.
* Ability to use Google Maps Api Key
With the Store Locator module, you can get Api key and use it if your map loads are more than 25K per day.
* Map and Satellite views are supported
Both you and your clients can view store location in any favorable mood.
* Add URL to the Top Magento Links
Show store locations url among top Magento links to help your visitors to find locations immediately.
* User-friendly URL of the store locations page
The extension allows you to create a user-friendly URL of the page where all locations are displayed.
* Use static block on the store locations page
Add any static block to the page to suite your site design more.
* Prioritize store locations
Set the priority of each store to be displayed in the frontend. Location with the greatest priority appears firstly after a visitor opens the page.
* Store location images
Show images of the store in the locations list and on the map for easier navigation.
* Define description of any location
You can specify description of any location, so when a visitor clicks the icon of the location, additional information appears.
* Multistore support

Visit Extension Page: http://magentostorelocator.net/

View Demo:

Frontend Demo

Sandbox Frontend

Sandbox Backend