Business words nowadays prone to social trend. Thus, leveraging the power of
content and social media marketing can help
elevate your audience and customer base in a dramatic way. But getting started
without any previous experience or insight could be challenging.
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There are 10 rules in social media marketing that you need
to keep in my to benefit from this channels.
1.
Patience
Social
media and content marketing success doesn’t happen overnight. While it’s
possible to catch lightning in a bottle, it’s far more likely that you’ll need
to commit to the long haul to achieve results.
2.
Reciprocity
You
can’t expect others to share your content and talk about you if you don’t do
the same for them. So, a portion of the time you spend on social media should
be focused on sharing and talking about content published by others.
3.
Quality
Quality
trumps quantity. It’s better to have 1,000 online connections who read, share
and talk about your content with their own audiences than 10,000 connections
who disappear after connecting with you the first time.
4.
Acknowledgment
You
wouldn’t ignore someone who reaches out to you in person so don’t ignore them
online. Building relationships is one of the most important parts of social media marketing success, so always
acknowledge every person who reaches out to you.
5. Compounding
If you publish amazing, quality content and work to build
your online audience of quality followers, they’ll share it with their own
audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry
points for search engines like Google to find it in keyword searches. Those
entry points could grow to hundreds or thousands of more potential ways for
people to find you online.
6.
Focus
It’s
better to specialize than to be a jack-of-all-trades. A highly-focused social
media and content marketing strategy intended to build a strong brand has a
better chance for success than a broad strategy that attempts to be all things
to all people.
7.
Value
If you
spend all your time on the social Web directly promoting your products and
services, people will stop listening. You must add value to the conversation.
Focus less on conversions and more on creating amazing content and developing
relationships with online influencers. In time, those people will become a
powerful catalyst for word-of-mouthmarketing for your business.
8.
Listening
Success
with social media and content marketing requires more listening and less
talking. Read your target audience’s online content and join discussions to
learn what’s important to them. Only then can you create content and spark
conversations that add value rather than clutter to their lives.
9.
Accessibility
Don’t
publish your content and then disappear. Be available to your audience. That
means you need to consistently publish content and participate in
conversations. Followers online can be fickle and they won’t hesitate to
replace you if you disappear for weeks or months.
10.
Influence
Spend
time finding the online influencers in your market who have quality audiences
and are likely to be interested in your products, services and business.
Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting
source of useful information, they might share your content with their own
followers, which could put you and your business in front of a huge new
audience.
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